The fact is, 15% of America lives in poverty and that figure is underestimation. The poverty line in America is set at $23,000 a year for a family of four; this would be a tight budget, especially for those living in major cities, for a even single individual to survive on, much less a family of four. The problem is the difficulties, generalizations, qualifications, and time lapses an individual is forced to go through to receive even the most general forms of government financial assistance. The system is impersonal, primitive, and affects all of us. I am not proposing to solve poverty but rather, much like what has been done in so many other industries, update the platform into the modern era of online social media. Large charities such as the Red Cross and the Salvation Army have filled the void between our acknowledgement of the problem and the necessity for a solution, yet, even in this wild decade of interconnectivity via social media, poverty in America has risen by 4% – that’s 15 million more people living in poverty than in 2000.
We bicker and fight about what politician does what wrong yet we’d rather donate to a presidential campaign than give a moment’s thought to how you could help the starving family down the street. We’re not selfish – lazy, yes – but we have to consider this as we try to conceive of a way to break through the stigmata we have associated with homelessness. Thus, My Goodness is born.
“I have no idea what’s awaiting me, or what will happen when this all ends. For the moment I know this: there are sick people and they need curing.” -Albert Camus
My Goodness will be a non-profit company utilizing a funding platform in which allows donators to connect and chose to whom their donations are received, and in turn, the individuals can identify their exact wants and needs. My Goodness simply quotes the items at a number, which the donator can meet or exceed, purchases the requested items once the donation has been received, and delivers it to the corresponding shelter or organization for the individual. To give further incentive for donation – on top of the donations being tax write offs – we will have a point program which x dollars equals a single My Goodness point redeemable towards a variety of lifestyle products, particularly seasonal clothing. By doing this we simultaneously create exclusivity of in My Goodness products and as promote the use of the program. This allows the average individual to engage on a personal level and, most importantly, at his or her own convenience. Also, by purchasing and delivering the products through the company, we are able to break through the stigmata that homeless people spend all their money on booze and alcohol.
My Goodness is set apart from other similar companies by being rooted in an humanitarian idealism and utilizing the popular trends to its own benefit rather than the opposite.