2016 Projects
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Authenticity
Steven Mark Cartun
Parsons School of Design, Fashion Marketing (AAS)

Developing an electronic database summarizing key results of social psychology and behavioral research on counterfeit/piracy consumer demand to assist major brands and government in decreasing the $1.8 Trillion Global Counterfeit/Piracy Crisis.

The Global counterfeit crisis is utilized to finance terrorism, human trafficking, and drug crimes. An electronic database organized by demographic and culture, that summarizes key results of all social psychology and behavioral research studies about consumer demand for counterfeit and piracy related products.will streamline the process of successful interventions by government and industry.

 

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